Presented by The Hue Society, Wine & Culture Fest is the dopest wine festival dedicated to consumer education, brand awareness, industry advancement, and cultural experiences through the black lens. We host interactive sessions from industry mavens, tastings of fan favorites and rare selections, and premiere social events that unite our entire industry. Wine & Culture Fest advocates for economic inclusion and recognition by providing our community a safe space to learn and share experiences.
Monday, July 24 - WCF "Ditch Day" - The Darwin Hotel - 10:00 am - 4:00 pm
Ditch Everybody!!! Join us for an adult playdate...we talkin' Spades, Uno, Giant Jenga, Hula
Hoops and end the night with a fun and crazy Spelling Bee. BYOB and enjoy our sips from our sponsor.
Tuesday, July 25:
“Sips at Sunset” Yoga/Meditation with Lorien Rochelle - Thompson Hotel Rooftop - 7:30 pm to 8:30 pm
Retox starts at 8:45 pm - DETOX RETOX HAPPY HOUR
Rooftop views and self-care! Join us for a detoxifying sunset yoga and meditation session with Certified, Holistic Lifestyle Coach Lorien Rochelle. Followed by deliciously crafted wine cocktails to RE-toxify your evening!
Wednesday, July 26:
Bar Vegan for Wine Bottle Wednesday - Ponce City Market - 7:00 pm - 9:00 pm
Thursday, July 27:
Welcome Reception - Thompson Hotel - 10:00 am - 4:00 pm
Wellness Event with Dr. Tequilla and Dr. Kendra - Thompson Hotel - 4:00 pm - 5:30 pm
Join us for a nourishing meditative experience as we reconnect with our whole self through conscious relaxation for the body and mind. We will relax deeply and attune to the beautiful vibrations of singing bowls. This class is appropriate for anyone of any age, shape or size. No experience required.
Friday, July 28:
Wine + Culture Fest Summit - Thompson Hotel - 10:30 am to 3 pm w/ LunchMastermind Classes - Winery Tasting with Ana Fabiano
Lunch with Robin McBride, McBride Sisters and Tahiirah Habibi, The Hue Society and the Wine + Culture Fest
Business Seminar - Panel Discussion: Reimagining the Business of Wine
Friday, July 28 | The Cookout | 6 PM - Midnight | Underground Atlanta - Underground Mansion)
We will kick off these two days at the historic Underground Atlanta in Downtown Atlanta. The venue will be transformed into an underground cultural experience. With an amazing DJ in the center, theme-activated rooms on both sides of this expansive venue, vendors throughout the space, LED designs on walls, food and wine tastings, dancing, and toasting... this will be epic!
This is a vibe of cultural connections! Music, cuisine, and damn good wine will always be instrumental to our celebration, but The Cookout is our way of inspiring the community to expand their palate with new flavors and Black-owned brands. The Cookout is a melanin love affair that brings awareness and economic empowerment to those truly initiating change. Wine is complex, inclusion should not be!
Friday, July 28 | WCF Skate "After" Party - 11:30 pm - 2:30 am
You already know what it is!!! Come out past curfew and let's see who can hang with the pros at the legendary Cascade! If you are looking for some real "ATL" flavor then join THS at our Late Night Skate Party. Now who wants some of this smoke!!
Saturday, July 29 | 3 PM - 6 PM | Underground Atlanta - Underground Mansion)
Wine + Culture Fest Summit - Part 2
Mastermind Classes and Workshop with Jahde Marley from [ABV] Ferments
Wine Class with Keith Beavers from Vine Pair
Business Seminar - Panel Discussion: Disrupting the Culture on Purpose
Saturday, July 29 | 6 PM - Midnight | Underground Atlanta - Underground Mansion)
As we continue to celebrate at the Underground Atlanta, we will continue the popular and meaningful signature event - R.I.C.E. Just as vineyards produce signature wines, almost every culture has its style of cooking rice. Beyond the dinner table, some civilizations were created and sustained solely from harvesting the grain; theories claim growing rice fosters more collaborative and interconnected cultures. In honor of the world’s deeply rooted rice heritage, R.I.C.E. is our weekend day festival where the wine industry and fellow enthusiasts celebrate our communities’ uniqueness through culinary art and experiences.
Also, we will host our annual Blind Tasting Competition for all to join for a friendly competition.
Sunday, July 30 | 11 am - 8 pm | Thompson Hotel
Roses and Rosé Awards Brunch - 11 am - 2 pm
The annual Roses and Rosé Awards Brunch is our tribute to the notable accomplishments of Black, brown, and indigenous professionals and contributors shaping the wine industry. Here, we celebrate and highlight our community of deserving trailblazers, newcomers, and innovators while furthering our mission to increase economic inclusion and representation. This groundbreaking awards experience is the first of its kind, setting a new standard.
Rose Lounge - 2 pm - 8 pm
The premiere stylish rosé centered event of the season! The Rosé Lounge is the Wine & Culture Fest’s highly anticipated finale, where looks, good vibes, and Rosé are served in abundance. The Rosé Lounge is a celebration that culminates a phenomenal weekend.
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All fees become payable at the time of purchase. No refunds will be allowed. All sales are final.
All sales are final. In the event the Wine and Culture Fest is unable to perform its obligations under the terms of this Contract because of unforeseen events, including but not limited to, Acts of God, pandemics, strikes, equipment or transmission failure or damage reasonably beyond its control, or other causes reasonably beyond its control, such party will not be liable for damages to the other party for any damages resulting from such failure to perform or otherwise from such causes. The event may be postponed and tickets purchased will be accepted for the new date.
This event is open to anyone 21 and over.
